Identifying regions at risk with Google Trends: the impact of Covid-19 on US labour markets

BIS Bulletin  |  No 8  | 
21 April 2020

Key takeaways

  • Information on local labour markets and Google searches can be used to construct a measure of the vulnerability of employment in different regions of the United States to the Covid-19 shock. 
  • Regional exposure to Covid-19 varies significantly, ranging from a low of 2% to a high of 98% of total local employment.
  • We test for the usefulness of the Covid-19 exposure measure by showing that areas with higher exposure report more Google search queries related to the pandemic and unemployment benefits.