Central Bank Research Hub - JEL classification M37: Advertising

Title Author(s)

Consumer Mistakes and Advertising : The Case of Mortgage Refinancing

Board of Governors of the Federal Reserve System FEDS series [View] (Paper: 2017-067, 27.06.2017)

JEL: D14, G21, M37

Valuing "Free" Media in GDP: An Experimental Approach

Philadelphia Fed Working Papers [View] (Paper: 16-24, 24.08.2016)

JEL: C82, L81, M37, O3

Valuing "Free" Media Across Countries in GDP

Philadelphia Fed Working Papers [View] (Paper: 15-25, 16.07.2015)

JEL: E01, L82, M37

Does a public campaign influence debit card usage? Evidence from the Netherlands

Netherlands Bank DNB Working Papers [View] (Paper: 470, 13.04.2015)

JEL: D24, E42, G21, M31, M37

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